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Boat Insurance » Blog Archive » Selling boats worldwide, from Sarasota

Selling boats worldwide, from Sarasota

Selling boats worldwide, from Sarasota
News from Sarasota Herald-Tribune:

Published: Monday, December 23, 2013 at 1:00 a.m.
Last Modified: Saturday, December 21, 2013 at 5:32 p.m.

But for the two owners of POP Yachts International, who were themselves hurt in the real estate crash, the combination of boat sell-offs and their own software acumen resulted in a new kind of boat brokerage that has taken the industry by storm.

Less than five years old, the Sarasota company operates a national brokerage that completed its 1,000th boat sale of 2013 earlier this month, at an average price of $ 38,000.

The business is fueled by Internet listings that fan out to 150 sites.

“We conservatively expect sales growth of 30 percent to 60 percent in 2014,” said Nick Owens, chief technology officer and co-owner of the business with Scott McNally.

Going into 2014, the company has 4,300 live listings, which are being shown by 140 agents nationwide.

Besides the global Web exposure, customers are drawn in by the business covenant inherent in the company’s name, which stands for “Paid On Performance.”

McNally, POP’s chief operating officer, came up with the concept in which sellers are only obliged to pay sales commissions if POP brings in a deal that sellers agree to. Sellers, meanwhile, can continue working to sell their boats on their own.

“That was one of the keys for getting so many list…………… continues on Sarasota Herald-Tribune

… Read the full article


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